Want to know what a Producer does?

Here’s a list to start with:

- Know when we need to stop ideating and pin down a concept to run with
- Make decisions that balance everyone’s goals: client, agency, user, team
- Make sure the team understand what we’re aiming at, always
- Be the driving force for finding solutions to every problem
- Challenging clients to explain their requirements
- Challenging creative teams to think commercially
- Creating trust in a new group of people so that they feel safe to take creative risks
- Giving team members only what they need to do the best job, and filtering the rest
- Protect profit margins while allowing for creative exploration
- Keep the status of the project transparent for everyone who needs to see it
- Understanding that everything needs a story, and raising it when there isn’t one
- Believing in the team
- Being able to pivot quickly when something isn’t working
- Giving the team permission to try something new
- Loving creative